Cannes Lions 2019
illustration for advertising
In the sketch stage I was thinking about two main directions - a cuter, more 00s version inspired by artists like Kerby Rosanes, or a more dynamic option with less elements, but more movement. We chose the second one with the ask to go way more horizontal in the format.
After the concept has been nailed I like to proceed with very very rough sketches to establish composition. Then I make one more finished sketch where everything is laid out nice and neat (I notice that the cleaner my final sketch the better my final illustration) and start inking.
Some of the color options. Which one is your favorite?