In 2022 FCB San Francisco reached out asking for a sketch for a potential mural. After winning the pitch I found out I was going to be designing and executing a mural for the brand Clorox, to be filmed and used in a video ad.

The design was based around the “start clean” principle, with a single stroke illustrating the life of a woman, with a messy start, through a rebirth and a cleaner, more peaceful continuation of her journey.

The video was directed by the talented director Anton Laines in Berkeley, CA with his team over a three day shoot.

The planned design of the mural, before it was painted on the six-panel canvas.